When to Partner with Us

In the simplest of terms, you should partner with us when you want:

Creative Strategy and Brand Planning
Inspired Innovation
To Grow Your Craft and Become Smarter

List of services category experiencE

if you're still not sure, here's a list of More specific scenarios to help you determine when to partner with us:

When you want innovative marketing research and deep insights crystallized in strategy
When you want to segment consumers, and establish strategic priorities based on true and actionable opportunity for growth
When you want a deeper understanding of current consumer segments to unlock the motivational underpinnings of their segment definition — which are the basis of the true drivers of growth
When you want insights for brand design and planning
When you want insights to build loyalty and volume with current customers based on MDC’s 4 new P’s of marketing: People, Precision, Permission and Preferences
When you want insight that fuels inspiration for innovation
When you want inspired brainstorming and new concept development
When you want the best of neuroscience adapted to consumer research, to capture the emotional response and processing of consumers
When you want consumer insights, or shopper insights, or an understanding how the two research disciplines interact and affect each other
When you want to create a deep consumer narrative that captures the human experience in a way that resonates with you on a personal basis to create empathy and a penetrating understanding of the consumer experience
When you want a brand positioning and identity tool box that highlights the symbolic and metaphorical elements of your brands identity and how they are processed to create brand love; this to develop a consumer script that captures how consumers identify and process your brand, and the ethos and stake that must be established by your brand to create and generate brand love
When you want a proprietary model of the values and motivations that drive all consumer experience and that consumers cannot help but translate into their brand and product experience to create acceptance
When you want a complete understanding of consumers’ path to purchase; their behaviors and their decision processes as well as drivers and barriers to choice
When you want to understand the dynamics of channel and retail choices by categories and identify the trigger of retail choice
When you want to understand the barriers to choice for channels, retailers, products and brands – and go beyond to attach a volume penalty for key barriers and the growth that would be developed with their resolution
When you want to go beyond the simple model of value [Value = Quality/Price] to develop an expanded value formula that captures the entire shopper, retail and brand experience
When you want to understand how product and brand premiumization can be achieved or how it affects your brand
When you want to understand and filter specific insight through universal insights to give you deeper knowledge and understanding; understanding that makes you smarter as a researcher and marketer
When you want to understand the essential nature (the architecture) of key constructs in marketing to make you better and smarter, to build your craft: for instance, the essential nature and architecture of superior advertising, of consumer empathy, of brand love, consumers values that are at the root of all behavior